100% MERINO WOOL

So, about our new yarn…

First off, change is frickn’ scary. Researching, making endless swatches, choosing and re-choosing color palettes and testing and re-testing wool is so time consuming. Not to mention, re-configuring our patterns to give our customers the same modern yet classic designs that you are used to seeing from us. So, we aren’t just making this change cause we are bored, instead we are making this change because we are growing up. We are adjusting to new environmental factors and adjusting to what our customers need. We want what is important to us to be something you would be proud to show-off.

We’re making knits the way they should be. Knits that feel great,  pieces that inspire and last more than a season.

It isn’t a trend, it’s the way it should be.  

Changes we will be making for our upcoming Autumn/Winter 2016 collection.

+ We have sourced our yarn from a small business in the US that produces our new yarn. They do all the work, from sourcing local fibres, spinning the fibres to dyeing the yarn.)

+ Our new yarn is 100% wool. Why? Because wool is the best.

  • Wool keeps you warm in the winter; and cool in the summer because of it’s insulating properties.
  • Its breathable! During wet weather, wool has the ability to absorb about 30% of its weight in water without feeling damp.
  • Its resilient and light-weight.
  • Biodegradable.
  • Hypoallergenic.
  • All natural and renewable.

+ It’s super soft and will get even softer with wear when mixed with your warmth, touch and natural oils. Our wool is not treated with any chemicals to give the customer any false pretences (more on that later.)

+ We selected 12 earthy, moody and vibrant options that we are sure you will love.

In the next few months, we will be working on refreshing our website and products and new photographs. We want our brand to show off our story and values that you will be proud of.

Stay tuned (and cozy!)