A knitwear brand inspired by slow-fashion, simplicity and comfort.

Speeding Down

Speeding Down

We’ve all been there. You’re standing in front of your dryer holding the shirt that you just bought last week and wondering why it looks out-of-shape, and then realizing that you shouldn’t have put it in the dryer cause you bought it from Forever21 and everyone knows, that you can’t put Forever21 items in the dryer. So where does it go? For me, an bottomless pile, donation bin, or the garbage. Don’t you feel cheated? Was the price worth it for the couple times that you wore it?

I’ve been in that place so many times, enough to realize that I NEED SOME QUALITY T-SHIRTS; so I don’t look like I live in a house of moths (and yarn). T-shirts that I don’t need to hand-wash or dry-clean; one’s that I can easily throw in the wash. Until I started this search, I had no idea what slow fashion was, why organic cotton matters and what “eco” and “sustainability” mean to me.

Slow fashion:
A fashion movement of designing, creating and buying garments for quality and longevity. Slow Fashion encourages slower production schedules, fair wages, lower carbon footprints and (ideally), zero waste.

Fast fashion
This term refers to big fashion retailers who manufacture the latest trend as quick and as cheap as possible to allow mainstream consumers to take advantage of the current styles at a lower price.


Slow fashion means:

  • buying less
  • higher quality garments; place quality over quantity.
  • designed and created to last
  • caring for the environment
  • caring for your community

It’s not to say that you can’t buy extras that we don’t need *but want” but start thinking about how that product was made, was it designed to last more than a season, will it add to our lives rather than something that goes into a bottomless pile?

I don’t think it’s about living by a set of rules (ie, the capsule closet) but simply to make the decision to be conscious with our choices and make thoughtful purchases that enrich the quality of our lives emotionally, mentally and physically.

Interested in learning more about slow fashion? Check out Slow Fashioned for awesomely curated info and resources.

And just to be devil’s advocate, our next post will be in the defense of fast fashion.


ps. thanks for all the love from the last post!! <3 <3. 



the opposite of happy

the opposite of happy